從產品體驗的角度聊Marvel Strike Force是如何盈利的

原作者:Jon Jordan 譯者:Willow Wu

歡迎回到In-App Purchase Inspector,在這裏我們會以消費者的視角,定期測評一些F2P遊戲。

每期文章,我們都會考慮遊戲中IAP的誘因、壓力、它們的感知價值、IAP帶來的擴展內容還有整個遊戲體驗的評估。

這一次,我們測評的是FoxNext的超級英雄團隊RPG遊戲Marvel Strike Force。

Power Cores的力量

從多方面來看,Marvel Strike Force是一個傳統的團隊式RPG手遊。而且你能從遊戲的內部經濟明顯地感覺到這並不是一個“炒冷飯”的產品。

遊戲中的主要貨幣(硬貨幣)名爲Power Cores,這是遊戲中唯一一種需要用真錢購買的貨幣。1.99美元可以得到150個Power Cores,99.99美元能得到8630。Power Cores的用處是解鎖遊戲中的其它物品以及資源。

其中最重要的就是碎片(shards),用來解鎖角色&升級。Strike Force有非常多的漫威英雄以及反派供玩家選擇——目前有64個,未來還會有更多。

另一種主要貨幣就是金幣(軟貨幣),它同樣也是用來升級角色,但跟碎片的用法有所不同。

碎片是跟角色對應的,升星級時需要一定數量的碎片。除此之外,玩家還需使用使用訓練項目和金幣來提升角色技能,升級裝備。

玩家需要收集特定的物品爲角色增加裝備,和碎片不同的是大多數物品都是通用的,不需要對應某個角色。這些物品在訓練環節也能用到,玩家也可以直接用金幣購買所需的裝備物品。

Marvel Strike Force(from pocketgamer.biz)

Marvel Strike Force(from pocketgamer.biz)

Gacha系統

毫無疑問,每個F2P遊戲都少不了抽獎系統。在Marvel Strike Force中就是Orb system。

遊戲中有多種不同類型的orb,每個orb會掉落3個物品。最貴的orb會掉落指定角色碎片和一些隨機碎片,而便宜一些的orb會掉落隨機碎片、金幣和裝備。其它類型的orb會掉落金幣、訓練項目、技能素材等等。

技能素材能夠合成角色升級所需的物品。它們的作用是提升角色的技能,讓他們變得更加強大。一般會是增加攻擊力,但也會包括被動技能和buffs/debuffs。

聯盟獎勵

看到這邊,你可能會想說這遊戲挺普通的啊,沒什麼特點。但是Marvel Strike Force還是有在某些方面進行了創新。

最明顯的地方就在於遊戲的聯盟部分——Alliance Raids是完全獨立的遊戲模式。

類似於生存類遊戲,Alliance Raids有單獨的能量系統,跟遊戲主線的能量系統一樣,會隨着時間恢復,或者你可以用power cores立即恢復。

與聯盟相關的還有Ultimus Key,可用於激活不同等級的Alliance Raids。耗費能量就能得到Ultimus Key。系統會根據你的表現獎勵Raid Credits(還有其它獎品),可以用來購買聯盟商店中的orb以及補給。

Arena部分也採用了同樣的機制——得到對應的Arena Credits,在Arena商店消費。

免費贈送

總結來說,雖然Marvel Strike Force的內部經濟劃分成了兩個獨立的系統——戰役模式和聯盟模式,但是總體的設計還是比較典型的F2P風格。

遊戲的亮點就在於它的慷慨。

除非你想追求速度,快速地過完內容,或者迫切想要解鎖某個角色,並且讓他/她不斷變強,或者是其它什麼自定目標,不然在一般情況下是沒有必要氪金的。

從這方面來看,開發公司FoxNext Games看重的是玩家留存率,遊戲甚至把金剛狼這樣可以拿來吸金的角色也免費贈送給了玩家,但前提是玩家必須完成7天的每日任務。

本文由遊戲邦編譯,轉載請註明來源,或諮詢微信zhengjintiao

Welcome back to the In-App Purchase Inspector – our regular look at free-to-play games from the consumer’s perspective.

In each instalment, we consider the incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by IAPs, and the overall value of the experience.

This time we’re looking at FoxNext’s superhero squad RPG Marvel Strike Force.

The power of Power Cores

In many ways, Marvel Strike Force is a conventional squad-based F2P mobile RPG. It doesn’t look to reinvent the wheel and this is broadly reflected in the structure of its in-game economy.

The main – hard – currency are Power Cores, which are the only in-game currency that can purchased with real money. $1.99 will get you 150, while $99.99 nets 8,630. Power Cores are used to gain access to all other items and resources in the game.

Most notable in this regard is gaining access to the shards used to unlock and level up characters. Strike Force offers players a large selection of Marvel superheroes and supervillains – currently 64, with more to come.

Marvel Strike Force’s focus is its character
The other main currency is the soft currency Gold. This is also used to level up characters, but in a different way to shards.

Shards are specific to a character and required to increase their star ranking. In addition, you need to level up or train your characters using training modules and gold, and increase their gear tier.

Gearing up requires the collection of specific items although most items can be applied across multiple characters as opposed to being locked to an individual as with shards. As well as being used in training, you can also use gold to purchase specific gear items in the store.

Gotta have gacha

Of course, every F2P game needs a loot box system. In Marvel Strike Force, this is the Orb system.

There are different types of orbs, which drop different types of items. Each orb drops three items. The most expensive orbs drop a combination of guaranteed character shards and some random shards, while cheaper orbs drop random shards, gold and gear items. There are also orbs which drops gold, orbs which drop training modules, and orbs which drop ability materials.

Ability materials make up the final part of each character’s levelling system. They are used to increase the power of each character’s abilities, typically their attacks but also including passive abilities and buffs/debuffs.

Rewards through Alliance

So far, so textbook you might be thinking, but Marvel Strike Force does break out against conventionality in some ways.

The most significant is the way it deals with Alliances, which offers an entirely separate play mode, Alliance Raids, and in-app economy.

A survival-style mode, this requires its own raid energy system, which as with the main campaign energy system recharges over time or can be instantly recharged by spending power cores.

Also linking into alliance activity are Ultimus Keys, which are required in order to launch Alliance Raids in the first place. Each unit of campaign energy spent earns you one Ultimus key. Your performance in raids is rewarded with Raid Credits (amongst other items), which can be spent to purchase orbs and supplies in the Alliance Store.

Indeed, a similar system also operates in terms of Arena Credits, which are earned by your performance in the PVP arena and spent in the Arena Store,

Giving it all away

In conclusion, Marvel Strike Force offers a standard F2P mobile in-game economy, albeit one broadly split into two separate systems; one for the Campaign mode and one for the Alliance mode.

Where the game does stand out, however, is in its sheer generosity.

Unless you really want to speed through content, unlock and level up a specific character, or fulfill some other self-imposed target, there is no need to spend money.

In that respect, developer FoxNext Games really seemed to be focused on player retention, something underlined by giving away high profile character Wolverine to players who complete the game’s Daily Objectives seven times.(source:pocketgamer.biz