從遊戲設計的角度聊《Coin Master》是如何盈利的

從遊戲設計的角度聊《Coin Master》是如何盈利的?

原文作者:Matt Suckley 譯者:Megan Shieh

歡迎回到In-App Purchase Inspector,在這裏我們會以消費者的視角,定期測評一些F2P遊戲。

每期文章,我們都會考慮遊戲中IAP的誘因、壓力、它們的感知價值、IAP帶來的擴展內容還有整個遊戲體驗的評估。

最終目的就是看看這款遊戲究竟值不值得我們砸錢,不花錢的遊戲體驗是否也能讓玩家感到滿足。

Coin Master(from pocketgamer.biz)

Coin Master(from pocketgamer.biz)

本期我們要討論的是由Moon Active工作室開發製作的一款資源管理類遊戲《Coin Master(暫譯:金幣大師)》

《金幣大師》中的所有機制和盈利模式都是圍繞着一臺老虎機建立的。

本作包含了建造和升級建築的功能,同時還帶有一個作戰系統,玩家可以攻擊其它玩家的基地,防禦來襲並賺取金幣——但這一切都是圍繞着遊戲中的老虎機進行的。

遊戲中的軟貨幣爲“金幣”,如果玩家同時轉到“三袋金幣”可以獲得大量金幣;轉到“三把錘子”可以攻擊隨機對手的村莊;轉到“三個盾牌”可以自動防禦來自其它玩家的一次攻擊;而轉到“三隻豬”則有機會攻擊一位“金幣大師”——擁有超多金幣的玩家。

第一次玩的時候,遊戲會給你許多免費“旋轉”;不過一旦用完這些旋轉,整個遊戲速度就會明顯放緩。

每過一個小時,玩家會收到5次免費旋轉。這就意味着如果玩家想要集齊金幣來爲自己的村莊購買下一棟建築,可能需要花上好幾個小時。

因爲老虎機的主要特點就是“隨機性”,所以玩家的進階速度非常多變。

如果能夠成功突襲其他玩家並取得數十萬金幣,那進階肯定是比較快的;不過也有可能連續轉了很多次,結果啥都沒轉到。

毫無疑問,“手遊產業從博彩產業借鑑盈利模式”這種做法是帶有爭議的。

在《部落衝突》中花真錢時,玩家清楚地知道自己會得到寶石,也知道這些寶石的作用。然而在《金幣大師》中(例如:花真錢購買50次旋轉),儘管有可能贏得數不勝數的金幣,但也有可能空手而歸。

不過說句良心話,《金幣大師》清清楚楚地表明這是一款靠運氣的遊戲,也沒打算藏着掖着。

遊戲界面表達得再清楚不過了,遊戲中甚至有個“雙倍下注”機制,玩家可以將兩次旋轉結合爲一次以獲得雙倍的獎勵。

“旋轉”的價格從1.99美元(20次)到99.99美元(1350次)不等。對於大多數遊戲而言,玩家掏錢購買其中一個套餐就意味着短時間內TA不會再次購買了。

但在《金幣大師》中,首次購買就只是爲了說服玩家加大賭注而已。在首次購買時,如果玩家原意多花一倍的錢,他們就有機會通過一次旋轉來贏得至少兩倍的獎勵(也有可能獲得十倍的獎勵)。

然而“賭博模式”並不是《金幣大師》的最大問題,問題是它用“賭博模式”作爲一種藉口來掩蓋其核心機制(也可以說是唯一機制)的缺陷——如果不花錢的話,很難長期玩下去。

但還不止這些。

例如,觀看一個廣告可以獲得一次免費旋轉,還可以獲得15000枚金幣。這些金幣也可以用真錢單獨購買。

玩家還可以通過開箱來收集卡片,寶箱價格從2百萬到1200百萬枚金幣不等,這些卡片的主要功能是社交,玩家可以相互贈送卡片來完成彼此的收藏。

集齊一套卡牌以後,玩家可以獲得相對的金幣獎勵。

不過老實說,這一切似乎都是爲了轉移人們的注意力,試圖掩藏掉一個赤裸裸的事實——《金幣大師》是一款僞裝成遊戲的老虎機。

雖說它的設計非常吸引人,玩起來甚至令人心情愉悅,但它仍是一臺老虎機。

本文由遊戲邦編譯,轉載請註明來源,或諮詢微信zhengjintiao

Welcome back to the In-App Purchase Inspector – our regular look at free-to-play games from the consumer’s perspective.

In each instalment, we consider the incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by IAPs and the overall value of the experience.
The end goal is to see whether the game makes a good enough case for us to part with our cash, or whether players are content – or engaged enough – to ‘freeload’.

This time we’re taking a look at Coin Master, the slots-based build and battler from Tel Aviv studio Moon Active.

Spin when you’re winning

With our previous entry examining the Blackjack-based RPG Battlejack, and now this on the heavily casino-inspired Coin Master, it could be suggested that mobile game developers are increasingly eyeing the work of social casino firms.

And if this is indeed the case, it’s easy to see why: social casino titles are some of the highest grossing apps out there.

But while Battlejack merely used the mechanics of Blackjack for its combat, Coin Master builds everything – including its monetisation – around a slot machine.

Coin Master is a build and battler that allows all the actions associated with that genre – constructing and upgrading buildings, attacking other players’ bases, defending against incoming attacks and earning currency – but only on the whim of the slots.

Three hammers allow you to attack the village of a random opponent. Three sacks of gold grant you a large haul of coins, the game’s soft currency. Three shields allow you to automatically defend one attack, while three pigs give you the chance to raid the Coin Master – a player with a vast number of coins stored away.

Out of luck

Once you’ve burned through the free spins that you’re given upon starting the game for the first time, the distribution slows to a crawl.

Five free spins are given every hour, which means that it can take several hours to generate enough coins to buy the next building for your village.

Random by its nature, the pace of progression is wildly variable.

Successfully raiding a player for several hundred thousand coins obviously accelerates the process, but a series of barren spins is just as likely.

Clearly, whether or not it’s healthy or ethical for the mobile games industry to be borrowing from the world of gambling is debatable.

Coin Master never tries to obfuscate that this is a game of chance.

Indeed, spend money on some gems in Clash of Clans and you know precisely what you’re getting and what you can spend it on. Spending money on 50 spins in Coin Master could yield an unprecedented fortune, or a bitter taste.

The luck of the draw

Though to be fair to Coin Master, it never tries to obfuscate that this is a game of chance.

The visual language of the one-armed bandit could hardly be clearer,and there’s even a mechanic in which you can double down and ‘bet’ two spins to double the reward from a single spin.
It’s even clearer when you spend money, too. Spins are available in bundles ranging from $1.99 for 20 to $99.99 for 1,350, and for most games, purchase of one of these bundles would be where the sales patter ends – at least for a while.

But in Coin Master, it’s merely a chance to persuade the player to up their stake. By doubling their initial spend, the player is given the chance to at least double their reward – but potentially winning 10 times the amount – by taking a chance on a spinner.

In reality, though, Coin Master’s biggest problem is not that it uses the language and patterns of gambling. It’s that it uses them to excuse the fact that its main – arguably its only – mechanic is barely accessible without spending money.

Better luck next time

But there is slightly more to Coin Master than this.

Coin Master is a slot machine masquerading as a game.

Rewarded video ads allow the player to earn a single free spin, for instance. Watching an ad can also yield 15,000 coins, which can also be bought on their own for real money.

There are also cards to collect, which come in chests – ranging from two million to 12 million coins – but their function is primarily a social one whereby players can gift each other cards to complete one another’s collections.

Players are then granted currency rewards for completing card sets.

But really, it all feels like layering to distract from the stark truth: that Coin Master is a slot machine masquerading as a game.

It’s not a badly designed slot machine – it’s extremely compelling, enjoyable even – but it’s a slot machine nonetheless. (Source:pocketgamer.biz