從產品體驗的角度聊《選擇:故事你決定》是如何盈利的

從產品體驗的角度聊《選擇:故事你決定》是如何盈利的

原文作者: Matt Suckley 譯者:Megan Shieh

歡迎回到In-App Purchase Inspector,在這裏我們會以消費者的視角,定期測評一些F2P遊戲。

每期文章,我們都會考慮遊戲中IAP的誘因、壓力、它們的感知價值、IAP帶來的擴展內容還有整個遊戲體驗的評估。

最終目的就是看看這遊戲究竟值不值得我們砸錢,不花錢的遊戲體驗是否也能讓玩家感到滿足。

這次我們要聊的是來自Pixelberry工作室的一款劇情豐富的文字互動手遊——《選擇:故事你決定(Choices: Stories You Play)》

 Choices: Stories You Play(from pocketgamer.biz)

Choices: Stories You Play(from pocketgamer.biz)

Pixelberry工作室在PocketGamer.biz的2017年Top 50開發商名單中排名第38,該工作室近期被韓國網遊巨頭Nexon收購。

《選擇:故事你決定》是Pixelberry工作室的龍頭產品,自2016年8月推出以來在美國App Store營收榜上一直保持着前30名的位置。

涵蓋多種故事類型

就像Episode Interactive工作室的《Episode:Choose Your Story》一樣,《選擇:故事你決定》涵蓋的故事類型相當廣泛,從“高中生戀愛”到“恐怖謎團”,甚至包含了類《權力的遊戲》的奇幻故事等等。

單單從獨創性或內容方面來看,這些故事並不存在什麼決勝性優勢,但Pixelberry敘說它們的方式卻十分適合手機遊戲:章節雖短但卻充滿了行動,易懂的同時偶爾也會出現有意義的選擇。

盈利模式

本作的盈利模式相對簡單。首先,每個章節開始前都會有一條“這一章是由……帶給你的”促銷信息和一段30秒的廣告視頻。

遊戲中有兩種貨幣:鑽石和鑰匙。沒有傳統的軟/硬通貨之分,這兩種貨幣都可以用真錢付費購買。

使用“鑽石”的機會出現在遊戲中的某些特定時刻,比如,在奇幻故事《The Crown and the Flame》的開篇章節中,玩家可以選擇“拿起一把普通的短劍(免費)”或“拿起一把威力強大的雙刃劍(17顆鑽石)”來擊退邪惡國王的偵察兵。

鑽石的使用不是強制性的,但是如果玩家十分沉浸於故事中(特別是在後期階段)可能就會想要使用鑽石。

“鑰匙”遵循的也是一樣的基本原則,如果玩家後悔自己之前做出的選擇,可以使用鑰匙來重玩這個章節從而作出更好的決策。舉個例子,在《The Crown and the Flame》中,後期遊玩的好壞取決於玩家之前招收的兵種/角色。在每個章節結束後,玩家可以選擇直接開始下一章節,或重玩這個章節以達到最理想的通關體驗。

鑰匙的價格從1.99美元(5把鑰匙)到48.99美元(150把鑰匙)不等。和絕大多數遊戲一樣,套餐越大折扣力度就越大——最貴的套餐等於是在標準價格的基礎上打了5折。

鑽石套餐的價格從1.99美元(20顆鑽石)到99.99美元(1500顆鑽石)不等,同樣,最貴的鑽石套餐也是比標準價格便宜了50%。

有些人認爲這兩種貨幣的存在損害了遊戲的完整性,因爲開發者把最好的選項留給了付費玩家,而免費玩家只能被迫選擇那些更糟糕的選項。

其實這樣說也不無道理,但是除了給這些故事建立起一堵“付費牆”之外,這類遊戲好像也沒有更好的賺錢方法了。

平衡是關鍵,雖然我沒有玩過《選擇:故事你決定》中的全部故事,但就我的經驗而言,遊戲中有足夠多的關鍵決定可以在不花鑽石的前提下完成。

到頭來,“是否花錢”這一決定也只是遊戲中衆多選擇題的其中之一罷了。

結論

《選擇:故事你決定》爲付費玩家提供了足夠的動力去花錢,同時也沒有讓免費玩家感到完全被冷落。

本文由遊戲邦編譯,轉載請註明來源,或諮詢微信zhengjintiao

Welcome back to the In-App Purchase Inspector – our regular look at free-to-play games from the consumer’s perspective.

In each instalment, we consider the incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by IAPs and the overall value of the experience.

The end goal is to see whether the game makes a good enough case for us to part with our cash, or whether players are content – or engaged enough – to ‘freeload’.

This time we’re taking a look at Choices: Stories You Play, the interactive narrative portal from Pixelberry Studios.

Pixelberry Studios was ranked 38th in PocketGamer.biz’s Top 50 Developer 2017 list, and was recently acquired by Nexon.

Choose your own adventure

If there’s one aspect of game design that’s most notably fallen by the wayside in the world of mobile free-to-play, it’s narrative.

In the pursuit of smooth, frictionless experiences, many major developers have seemingly concluded that any meaningful commitment to storytelling – at least in the traditional sense – is seen more as an inconvenience to players than a boon.

But stories are powerful, and it was always inevitable that developers would learn to harness them within a free-to-play framework.

Choices: Stories You Play, along with Pocket Gems’ Episode, have thus far been the two best examples, owing more to the Choose Your Own Adventure gamebooks of the 1980s than Candy Crush or Clash of Clans, yet thriving in the crowded mobile games market.

Choices has been the flagship game for its developer Pixelberry Studios, consistently maintaining a top 30 grossing position on the US App Store since its August 2016 launch, but how does it make its money?

Mobile library

Like Episode, Choices doesn’t limit itself to a single type of story. Its offerings span high school romance and horror mysteries, to Game of Thrones-lite fantasy.

The stories themselves won’t be winning any prizes for originality or flair, but it’s how they’re told that makes them so well-suited to mobile play: short, action-packed chapters with accessible writing and punctuated by meaningful choices.

Monetisation-wise, things are kept relatively simple. For starters, each chapter is preceded by a ‘This chapter is brought to you by…’ promotional message and a 30-second video ad.

Then there are the two currencies: Keys and Diamonds. Lacking the usual soft/hard currency divide, both are premium currencies that can be bought using real money.

Opening doors

The opportunity to use Diamonds comes along at specific moments in the stories of Choices, with particular decisions – clearly superior to those without the price tag – only available to the player who forks over currency.

One example in the opening chapters of fantasy story The Crown and the Flame is the choice of whether to pick up a regular short sword (free) or a powerful double-ended blade (17 Diamonds) to fight off the evil King’s scouts.

There’s no obligation to use Diamonds for a better outcome, but players invested in the story and characters – particularly in the latter stages – may be tempted to do so.

The same basic principle applies with Keys, which can be used to restart chapters and make different decisions. Otherwise, you’re stuck with what you did the first time around.

And given that each chapter concludes with a progress report – in The Crown and the Flame, for instance, that is based on the characters you recruit to your cause – it’s easy to see the appeal of using Keys to achieve an optimal play-through.

Happily ever after?

Keys come in bundles ranging from $1.99 for five to $48.99 for 150. As usual, larger packs offer increasing levels of discount – the most expensive representing a 50 per cent discount on the standard rate.

The same principle applies for Diamond packs, which range from $1.99 for 20 to $99.99 for 1,500 – again, at a 50 per cent reduced rate.

It could be suggested that the very inclusion of these currencies hurts the integrity of the decision-based gameplay, railroading non-paying players into transparently worse choices than those willing to invest.

And yes, there’s truth in this, but short of simply putting stories behind a paywall it’s hard to see the format working any other way.

Balance is the key, and while I can’t claim to have sampled all of Choices’ many stories, in my experience there are more than enough key decisions to be made without spending Diamonds.
In the end, then, whether or not to spend money is just one of the many titular Choices.(Source: pocketgamer.biz