以產品體驗的角度談Dragon’s Watch是如何盈利的

以產品體驗的角度談Dragon’s Watch是如何盈利的

原作者:Matt Suckley 譯者:Willow Wu

歡迎回到In-App Purchase Inspector,在這裏我們會以消費者的視角,定期測評一些F2P遊戲。

每期文章,我們都會考慮遊戲中IAP的誘因、壓力、它們的感知價值、IAP帶來的擴展內容還有整個遊戲體驗的評估。

最終目的就是看看這遊戲究竟值不值得我們砸錢,不花錢的遊戲體驗是否也能讓玩家感到滿足。

dragons watch bundles(from pocketgamer.biz)

dragons watch bundles(from pocketgamer.biz)

這次我們測評的是Dragon’s Watch,這是The Secret Police的處女作,它是一個新成立的遊戲工作室,位於倫敦。這款團隊RPG遊戲很大程度上是受日式手遊設計的啓發。

從東到西

工作室的合夥創始人Ric Moore和Harry Holmwood花了很多時間研究App Store數據。

他們甚至開發出了一種高級工具,能把時下盈利效率最高的遊戲篩選出來,集合在一份圖表中。

出乎意料的是他們發現表中時不時會出現亞洲RPG手遊,儘管這類遊戲只對小部分西方玩家的胃口,但是遊戲還是獲得了非常可觀的收益。

但是遊戲中仍有些地方被東西方玩家所詬病:下載時間太長、前載劇情又臭又長、新手引導不到位。

怎樣才能沿襲這些產品的優勢,同時又克服它們的缺點呢?

Dragon’s Watch的目的就是解決這個問題。

完美的平衡?

從一開始,這個想法就在腦中揮之不去。日式團隊RPG遊戲,核心就是回合制戰鬥加上收集-合成-抽卡的metagame,Ric Moore和Harry Holmwood沒必要再另起爐竈。

但他們確實引入了一個新的遊戲特色:開發者們借鑑了iPod的選曲盤設計,在遊戲中利用撥盤來控制玩家的6人團隊。

派遣隊員上前線的同時也可以讓部分隊員撤到後方蓄力,這就將遊戲的戰術需求提升了一個層次,但重點是這種直觀的單手操作設計非常契合移動平臺的特點,便捷、簡單。

招募英雄、不斷升級,這些機制就跟其他的RPG遊戲差不多,玩家應該很熟悉了。

來喝一杯

Dragon’s Watch中有兩種主要貨幣:金幣和寶石。金幣是遊戲中的軟貨幣,角色合成、升級都要用到金幣,製作藥水也需要。

完成任務或者賣掉英雄都會得到金幣。

寶石是以禮包的形式購買,從0.99美元買1個寶石到74.99美元買175個寶石。

5個寶石就可以到神廟召喚一個新英雄——不同的限時促銷活動還會提高召喚到某類角色的概率。如果你的團隊在戰鬥中被擊潰了,可以用兩個寶石讓他們滿血復活。

非氪金玩家可以在完成任務後得到1個寶石,但是隻有初次完成任務時纔有。這就意味着你要完成五個任務才能去神廟中召喚英雄,相當於你要掙4.95美元。

除此之外,還有一種用於召喚的特殊貨幣稱作Ale。每完成一個主線任務可以得到20 Ale,完成每日任務、達到成就也可以得到Ale。100 Ale能在酒館中招募一個英雄。

要得到稀有英雄,你就必須使用稀有召喚券(Rare Summon Tickets),它在遊戲的IAP禮包中。

能量禮包

當然,Dragon’s Watch也有常見的新手包:包含10個寶石、5000 Ale、100000金幣和3張稀有召喚券,這些只要3.99美元,非常誘人的價格。

當然還有更豪華的禮包:包含70個寶石和200000金幣,售價29.99美元。有些令人意外的是玩家不會因爲消費而得到每日獎勵或者是VIP福利,然而這兩種設定在亞洲RPG遊戲中可以說是必不可少的。

Dragon’s Watch還是有采用一種常規設定——自動戰鬥,但玩家必須手動通關所有任務之後才能解鎖自動戰鬥功能。

玩家無需任何操作就能戰鬥,最高可加速三倍。這樣一來玩家就能迅速得到金幣和Ale,但是自動戰鬥也是要消耗能量的。

能量的恢復速度是每3分鐘恢復一點,如果是手動玩遊戲,大致是不用擔心能量會用光,因爲這要花費相當長的時間。但如果是自動戰鬥,能量很容易就會被耗光,恢復能量還需要花費3個寶石。

總的來說,就算不花錢玩,遊戲也不會受到很大影響。遊戲提供了足夠的軟貨幣讓玩家召喚新角色,玩家不會因爲金幣不夠而沒辦法合成、升級英雄,再者能量也是很充足。

這個帶有西方濾鏡的東方RPG遊戲究竟能不能成功,大概只有時間能證明了吧。但是就目前的體驗來說,這是一款流暢、有趣的好遊戲。

本文由遊戲邦編譯,轉載請註明來源,或諮詢微信zhengjintiao

Welcome back to the In-App Purchase Inspector – our regular look at free-to-play games from the consumer’s perspective.

In each instalment, we consider the incentives or pressure applied to make in-app purchases, their perceived value, the expansion offered by IAPs and the overall value of the experience.

The end goal is to see whether the game makes a good enough case for us to part with our cash, or whether players are content – or engaged enough – to ‘freeload’.

This time we’re taking a look at Dragon’s Watch. This squad-based RPG is heavily inspired by Japanese mobile game design and is the debut game from London start-up The Secret Police.

East to West

The studio’s co-founders Ric Moore and Harry Holmwood spent a long time analysing App Store data.

They even developed what Moore referred to as “a fancy tool that makes real-time charts of all the most efficiently monetising games.”

Their discovery was that Asian mobile RPGs appeared in these charts with surprising regularity, racking up impressive revenues despite only catering to relatively small Western audiences.

From playing these games, however, there were elements that frustrated the pair: long initial downloads, tedious front-loaded story elements and generally poor onboarding.

Just what could be possible, then, for a game that understood and channelled the appeal of these titles, with an eye to eliminating their most obvious flaws and churn points?

Dragon’s Watch is the game that aims to answer that question.

A perfect balance?

From the off, the inspiration shines through clearly. A squad-based RPG in the Japanese style, based around turn-based combat and collection-fusion-gacha metagame, it has no need to reinvent the wheel.

But it does introduce one new feature, in the form of an iPod-inspired scroll dial that controls the positioning of the player’s six-unit team.

The ability to let some units recoup while pushing others to the forefront adds another tactical dimension, but above all else it’s just an intuitive one-handed control scheme that suits on-the-go mobile play.

The process of recruiting and upgrading said units, however, remains largely familiar.

Time for a drink

The two primary currencies in Dragon’s Watch are Coins and Gems. The former is the game’s soft currency, required for the fusion and evolution of characters, as well as potion crafting.

Coins are awarded for completing quests and can also be earned by selling heroes.

Gems, meanwhile, come in bundles ranging from $0.99 for one Gem to $74.99 for 175.

Five Gems is enough to recruit one new hero via a temple summon – subject to timed promotions that increase the probability of summoning certain unit types – and two can be used to revive a downed team mid-battle.

For non-spending players, one Gem can be earned for each completed quest – but only for the first time it’s completed. This means that five completed quests earns enough currency – worth $0.99 in real money – for a temple summon.

But along with this, there’s another summon-specific currency called Ale. 20 Ale is awarded for each quest completed, with more up for grabs for clocking daily missions and achievements. 100 is enough to recruit a hero from the tavern.

Then finally, to guarantee a Rare hero, there are Rare Summon Tickets. These are offered as part of some IAP bundle offers.

Bundles of energy

Of course, Dragon’s Watch features the increasingly ubiquitous starter bundle. Its offering consists of 10 Gems, 5,000 Ale, 100,000 Coins and three Rare Summon Tickets, all at an attractive price of $3.99.

For further down the line, a $29.99 bundle offers 70 Gems and 200,000 Coins. It’s somewhat surprising, however, that there is nary a sniff of annuities or VIP rewards – both extremely common in the Asian RPGs from which The Secret Police takes its inspiration.

But one common trait of these games that Dragon’s Watch absolutely does adopt is auto-battle, which is unlocked for all quests that the player first completes manually.

This allows battles to be played out with no player input, at up to three times the normal speed. It allows rewards like Coins and Ale to be generated very quickly, but it also depletes energy.

By simply playing through quests manually, energy – which regenerates at a rate of one every three minutes – would take a long time to deplete. But auto-battle changes all this – and it costs three Gems to restore.

Generally, though, pressure to spend in Dragon’s Watch is low. Free currency provides enough opportunities to summon new characters, Gold flows freely enough to keep fusing and upgrading heroes while energy is relatively plentiful.

Only time will tell whether this distinctly Asian-style RPG, made by industry veterans eyeing the genre through a Western lens, is a successful experiment. But as far as the experience goes, it’s a smooth and enjoyable one.(source:pocketgamer.biz