開發者分享如何從項目失敗中尋找到有價值的崛起經驗

本文原作者Jon Radoff,Disruptor Beam CEO 譯者ciel chen

每個人都害怕那個“F開頭的單詞”。不不不,不是你想的那個。我們這裏說的是“failure”這個單詞,它關係着一家公司的運營。

作爲人類,我們努力在不受傷害的狀態下追求成功,但是大部分人都沒有意識到,恰恰是那些從戰場征程中留下的傷疤讓你個人以及你的公司呈指數型成長起來的。

因此要樂於去吸取失敗的教訓而不是迴避這些失敗。

失敗是用來被接受而不是讓你害怕的。

手機遊戲公司不可避免地會面對大大小小的失敗。然而,失敗必須以一種無路可退的對立面選項呈現出來。

爲了創造具有創新驅動力的組織,然後開發出創新型遊戲,你就不得不冒險;要知道人們在努力後而未得到期望的效果時所吸取的教訓會比從成功中所吸取的教訓來的深刻有效。

star trek timelines(from pocketgamer.biz)

star trek timelines(from pocketgamer.biz)

作爲一個經營着五家不同的遊戲和科技公司的企業家,我想分享四條建議,讓大家知道手遊公司領導者要如何將失敗文化植入公司,使帶領的團隊在這個競爭激烈的行業裏取得成功。

把接受失敗的態度植入到公司的DNA中

沒有什麼比將遊戲公司構建在錯誤的奠基上更差的情況的了——試問誰會想建一座風吹就倒的房子或者一艘浪翻就沉的船呢?所以公司如果把地基建錯地方,一旦有挑戰找上門來時,弊病就暴露無遺了。

考慮到公司總會遇到這樣那樣的阻礙,因此要賦予公司一種失敗不僅應該被接受而且應該被鼓勵的概念,這對公司壽命和成長都有着正向關鍵作用。

移動遊戲是一個巨大的產業,因此通過接受失敗爲常態的事實,你會得到隨之而來的潛在式成長。公司的成長意味着你有能力通過失敗反省——從而你知道你所做的事是對的!

失敗無論大小,我們都應該以一顆敞開的心胸和新視覺看法去鼓勵競爭方面的變動。

一旦你形成了習慣爲從失敗中吸取的經驗而歡喜慶幸,你就能帶着一顆成長的心態前行,這種心態反過來將對你在發展初創型事業和開發的遊戲中發揮作用。

將你從失敗中吸取的經驗教訓利用起來

某些時候,在移動遊戲領域做出冒險和試驗性的嘗試有可能會導致失敗——這種失敗是預料之中,根本沒什麼大不了的。

Disruptor Beam公司從《權力的遊戲:崛起(Game of Thrones Ascent)》中學習經驗,將《星際迷航:時間線(Star Trek Timelines)》打造成爲更好的遊戲。

想嘗試新事物,直通通地跳入到一個不熟悉的領域裏——這種時候我們不總能在我們的預想的位置着落。不過這其實是個好消息!因爲在最後你會通過回想起你所遇到的每個裂縫和坑穴,從而避免重蹈覆轍。

舉個例子,在Disruptor Beam中,我們從第一款遊戲《權力的遊戲:崛起(Game of Thrones Ascent)》吸取經驗,瞭解到遊戲從人物和圖像上做到平行匹配了同名電視連續劇,這種良好的效果讓遊戲產生對玩家的很大吸引力。

根據上述經驗,我們的團隊在開發第二款遊戲《星際迷航:時間線(Star Trek Timelines)》的時候肯定就會把這些特點繼承下去。

所以傳授如何從錯誤中吸取教訓和經驗對公司而言有百利而無一害,也因此公司要建立起一種從失敗中吸取教訓的最佳實踐流程。這將從更本上改變公司文化,這種改變對公司的每一員來說都有着積極的作用和意義。

跟你的團隊保證,讓他們相信合理利用失敗真的是件好事

合理利用失敗真的是件好事。因爲這個“F開頭的單詞”讓人們各種害怕,它對大部分人來說,這是個難以把握的概念。

所以你要如何跟你的團隊保證用正確的方式對待失敗?

首先,如果一名員工遭遇了失敗,只要公司因此有所成長,就不要懲罰他(她);公司反而應該爲這種經驗學習的過程慶祝,並不時地對他們發放些小獎勵,這將讓你的公司員工放下心明白——只要對公司有積極作用,遭遇失敗是沒關係的。

如果一名公司員工對公司價值有所把握,對公司成長有所激情和好奇,公司對這樣的員工就應該要有耐心,要儘可能地提供他所需要的位置好讓他盡情展現自己。

作爲公司的當權者,讓公司員工知道公司容忍度很高——高到可以鼓勵他們去進行有可能造成過失的冒險性嘗試——這點非常重要。

要知道,作爲初創公司,進步的空間是非常大的,那麼爲了能找到適用於自己公司發展的祕訣,反覆性的嘗試是應該受到歡迎的。

給失敗一個“界限”防止員工錯誤對待失敗

儘管失敗是件好事,不過對待失敗也有很多種錯誤的方式。這裏有必要向你的員工強調以下幾個情形的失敗是不被接受的,以免造成一些困惑和誤解。

所以遊戲公司有哪些失敗是不被接受的?要知道,連續犯同個錯誤對任何人都沒有好處。

如果一個人一次又一次地犯同一個錯誤,很顯然他這樣的人並非在做出合適的改變,也沒有從錯誤中吸取教訓。他們沒能從失敗中吸取教訓,這種失敗絕非建設性的奠基,而是毀滅性的威脅。

這種威脅包括員工的“安全不冒險政策”(並不是分散風險)——我們不要害怕接觸不熟悉的領域或者在不同的領域遭遇失敗——因爲我們正是如此吸取經驗成長的,所以還是要保證公司能鼓勵員工“多試水”多冒險。

綜合以上而言

吸取經驗和進步總是需要一些失敗的經歷。考慮到成長的空間總是有的(尤其是初創公司),如果能正確地對待這些失敗經歷就能爲未來發展鋪平道路。

所以啊,別怕失敗!既然要冒險就固然存在失敗的可能,而這樣的失敗卻將不可避免地帶來進步。

跟你的團隊好好談談把,把對接受失敗的心態植入他們心底,並清楚地把正確對待失敗的方式同錯誤的區分開。

通過開創這些指導方針,辨別出對待失敗的正確態度,這讓公司得以毫無猶疑地向前發展。

通過認真對待反饋從而對之前完成的工作進行實行相應的處理,你的遊戲公司就可以爲下個項目養精蓄銳,並創造出一些比以前更有價值的東西。

自從我們學習了兩款遊戲——《權力的遊戲:崛起(Game of Thrones Ascent)》和《星際迷航:時間線(Star Trek Timelines)》中的經驗之後,我們在Disruptor Beam的團隊瞭解到社交故事的吸引力之大以及明白要通過哪些關鍵內容才能驅動這種吸引力加以應用。

例如我們發現了玩家個人和遊戲角色的關聯性很大程度上推動了玩家對遊戲的投入,我們將在準備在2017年推出的第三款遊戲——《行屍走肉:出征(The Walking Dead: March to War)》中將關聯性加以應用。

本文由遊戲邦編譯,轉載請註明來源,或諮詢微信zhengjintiao

Everyone fears the “F word”. No, not that F word. Here we’re talking about “failure” as it relates to running a company.

As human beings, we strive to reach success without bumps or bruises, but what most don’t realise is that the battle wounds acquired throughout the course of the journey are the very things that help you as an individual and your company grow exponentially.

It is important to embrace the learning process associated with failing instead of avoid it.

Failure is to be accepted, not feared.

Mobile gaming companies are inevitably going to come face-to-face with both minor and major failures. However, failure has to be expressed as an option as oppose to a point of no return.

In order to create innovation driven organisations, and as a result, innovative games, you have to take risks; you don’t learn as much from a successful experience as you do from an attempt that falls short of expectations.

As an entrepreneur who has run five different gaming and technology companies, I’d like to share four tips on how a mobile gaming leader can incorporate a culture of failure into their company, leading to success in such a competitive industry.

1. Instill the acceptance of failure into your company’s DNA

Nothing is worse than building a mobile gaming company with the wrong foundation – who wants to build a house that could blow over in the wind, or a boat that will sink-under when pulled by the tide? Laying the wrong groundwork will only prove to be detrimental to the company once it’s faced with challenges.

Considering that obstacles are unavoidable, forming your company with the notion that failure is not only tolerated but also encouraged is crucial to both its sustainability and growth.

Mobile gaming is a vast industry, so by embracing the fact that failure happens, you allow for the potential growth that follows suit. Growth means that you’re able to reflect on failure – that’s how you know you’re doing it right!

Whether it is a large or small failure, be sure to encourage contesting changes with an open mind and a new perspective.

Once it becomes habitual to celebrate the learning that derives from failure, you can carry forward with a growth-mindset, and in turn work to improve your start-up, and your games.

2. Capitalise on what you learn from failure

Taking risks and experimenting in the mobile game marketplace will at some point result in failure – this notion is expected, and that’s perfectly okay.

Disruptor Beam took its learnings from Game of Thrones Ascent to help make Star Trek Timelines a better game.
Trying new things, taking leaps, nose-diving into unfamiliar waters – sometimes we don’t always land on the solid surface we were aiming for. But here’s the good news! When you end up there – and you will – learn from every crack and pothole in your rearview.

For example, at Disruptor Beam, we learned through our first game, Game of Thrones Ascent, that the incorporation of characters, great graphics and a parallel to the TV series encouraged users to play and stay engaged.

We learned from the experience, and our development team was sure to create our second game, Star Trek Timelines, with these features in mind.

Teaching how to learn from mistakes will only result in a net positive. Institute a company-wide process for best practices for learning from failure. This fundamentally changes the company culture and makes it a positive experience for every part of the company.

3. Reassure your team that the right kind of failure is actually good

The right kind of failure is actually a good thing. Because the “F word” is feared in so many ways, for most, this is a tough concept to grasp.

So how can you reassure your team the right way to approach failure?

For starters, don’t punish an employee for failing as long as growth results from it. Celebration of the learning process, and sometimes even a small reward, will show and reassure your company that failing is okay as long as a positive change comes from it.

If an employee has a grip on company values, and passion and curiosity for the company’s growth, have patience and work with them to get them to place they need to be performance wise.

As a figure of authority, it’s important to keep a high tolerance level for performance to show employees that there is breathing room for taking chances and potentially making mistakes.

There is so much room for start-ups to grow, so finding the secret sauce for your company through the right kind if trial and error should be welcomed.

4. Create guardrails to avoid failing the wrong way

As good as failing can be, there are ways to fail incorrectly, too. It’s essential to highlight to your employees’ situations by which failing is not acceptable, to avoid confusion or misinterpretation.

So how can mobile gaming companies fail the wrong way? Well, consistently failing for the same reason doesn’t benefit anyone.

If an individual is making the same mistake over and over again, they clearly are not making the right changes and aren’t learning from their errors. Failing to learn from failures poses a destructive threat rather than a constructive steppingstone.

That also includes “playing it safe” and not diversifying risk taking – don’t fear unfamiliar territories or be afraid to fail in different areas – that’s how we learn, so be sure to encourage them to test the waters!

Bringing It All Together

Learning and improvement always requires some sort of failure. Given that there is always room for growth, especially for a start-up, correctly approaching these failures will pave the way for future development.

So don’t be afraid to fail! Failure is inherent in taking risks and inevitably making progress.

Talk to your team, instill a mindset by which failing is acceptable, and clearly distinguish the best ways to do so.

By creating these guidelines, and making the distinction between good and bad forms of failure, it allows for action without hesitation moving forward.

By taking all feedback into account and working off of what you’ve previously done, your mobile gaming company will be able to cultivate for the next project and build something of even greater value than before.

After learning from our experiences with both Game of Thrones Ascent and Star Trek Timelines, our team at Disruptor Beam learned how compelling social storytelling is and what key elements drive usage.

For instance, we discovered how powerful personal connections to the characters drive engagement, and we will use this in our third game, debuting in 2017, The Walking Dead: March to War.(source:pocketgamer.biz  )