手機遊戲開發行業趨勢2016年冬季調查報告摘要

本文原作者:Craig Chapple 本文譯者:Ciel Chen

活躍於遊戲行業的內業人士們是如何看待該行業的近期和未來趨勢的?爲了對此有一個比較全面的瞭解,我們對遊戲行業進行了一個大體的調查,以此來看看在這樣有趣的時期中游戲行業會呈現怎樣的溫度。

該報告涵蓋的內容有:遊戲公司都是如何對自己進行定位的,這些公司經營的領域、規模、預算、它們手頭最受歡迎的遊戲類型以及在全球範圍內遇到最大的挑戰與機遇等。

我們調查的對象有250人,他們都是手遊行業的業內人士,他們來自世界各地,有英國、北歐國家、美國、加拿大、中國、日本、印度還有澳大利亞。

Mobile Games Developer Trends Survey Winter 2016

Mobile Games Developer Trends Survey Winter 2016

契機

在調查中,大部分調查對象對2017年的手機遊戲行業的態度一般持中立或積極(57.9%)。

業內人士認爲:伴隨着2017年新興市場的成長,最大的契機將隨之而來。調查對象中55.5%的人同意此觀點。

包括中國,東南亞以及印度在內的手遊市場都在以飛速的腳步發展着,這對於那些有意願將這些地區本地化和承擔起來的西方手遊開發者來講,無異於開啓了新的契機。

其他契機包括新的盈利方式——廣告越來越流行,對開發者也越發有價——和實時多人競技遊戲。這些契機似乎是在Supercell公司的《部落衝突:皇室戰爭》(Clash Royale)的刺激下形成的,據說這款遊戲自發行起不到一年內總共收入了了超過10億美元。

同樣地,在增強現實,虛擬現實,地理位置遊戲裏,還有智能手機銷量的不斷增長中都存在着各種契機。

威脅

激烈的競爭,日益增加的獲取用戶成本和營銷成本是2017年的主要關注問題。

當問到移動遊戲行業面臨的最大問題時,調查對象們選擇了激烈的競爭(51.3%)(這是在app store裏發佈的具體數字)、獲取用戶成本的增加(51.3%)和營銷成本的增加(47.1%)作爲2017年的主要關注問題。

關於可發現性的問題對很多人來說並不陌生,這個話題在不同平臺裏已經被爭議了好些年了。但就是這個問題還有那些賺錢的Top熱門遊戲都讓獲取用戶成本和營銷成本在不斷增加,以至於吸引用戶來下載自己的遊戲變得越發困難,盈利就更別談了。

其他需要關注的問題還有:增加的開發成本(42.4%)、英國脫歐(36.1%)、提供的免費內容數量(22.5%)以及一般的政治不明確性(20.4%)。

本文由遊戲邦編譯,譯者Ciel Chen 轉載請註明來源,或諮詢遊戲邦,微信zhengjintiao

Mobile Games Developer Trends: The opportunities, the threats and Brexit

By Craig Chapple, Editor

The mobile games industry is a fast-evolving sector and 2016 has been no different for these rapid new trends.

To get a broad look at how industry professionals in the thick of the action perceive the recent past and future of the sector, we conducted a survey of the business at large to take the temperature of the market at such an interesting time.

The report covers how companies have set themselves up, from the fields they operate in to their size, budgets and the most popular genres they work in, as well as the biggest challenges and opportunities across the globe.

Our survey included 250 people from the mobile games industry based in countries all around the world, including the UK, Nordic countries, the US, Canada, China, Japan, India and Australia.

You can read the full Mobile Games Developer Trends Survey Winter 2016 here.

Not registered? You’ll need to sign up to the Pocket Gamer Business Network to read the full report for free. It’ll appear under ‘Your Downloads’ in the left column of your profile.

The opportunities

Most of the respondents in our survey had a generally neutral to positive outlook for the mobile games industry in 2017 (57.9%).

Industry professionals believe the biggest opportunities in 2017 will come from the growth of emerging markets, with 55.5% of respondents agreeing wit this sentiment.

Markets including China, Southeast Asia and India are continuing to grow at a rapid pace, and can unlock new opportunities for Western developers willing to localise and take on these regions.

Other opportunities include new monetisation methods – with ads becoming increasingly popular and valuable to developers – and real-time competitive multiplayer games. This is likely spurred on by the huge success of games like Supercell’s Clash Royale, which is thought to havegrossed over $1 billion in less than a year after launch.

There’s also opportunities in augmented reality, virtual reality, location-based games and the growth of smartphone volumes.

The threats

Fierce competition, rising user acquisition costs and rising marketing costs were major concerns for 2017.

When it comes to the biggest threats facing the mobile games industry, fierce competition (51.3%) – specifically the number of releases on the app stores – rising user acquisition costs (51.3%) and rising marketing costs (47.1%) were the major concerns for 2017.

The issue of discoverability will be no surprise to many, a topic of debate for a number of years across platforms. But with that, and the deep pockets of the top grossers, the rising UA and marketing costs are making it increasingly difficult to bring users in to start generating downloads and, ultimately, revenue.

Other concerns include rising development costs (42.4%), Brexit (36.1%), the amount of free content available (22.5%) and general political uncertainty (20.4%).

Brexit concerns

One of the major topics of debate in the UK is Brexit – the country’s decision to leave the European Union.

Over half (52.5%) of those surveyed thought that industry uncertainty in 2017 would be caused by Brexit, with 36.1% citing it as one of the biggest threats to UK games businesses.

The other biggest concerns in the face of Brexit include a skills shortage (44.6%), lack of UK investment (41.7%), a skills exodus (40.7%) and rising costs (38.7%).

Few believe Brexit will have a positive impact. Only 8% believe it could offer a growth opportunity and access to new markets.

The general outlook for the UK mobile games industry remains positive however, 57.9% responded as neutral to very positive, while just 13.7% had a negative outlook for 2017.

It should be noted though that 26% felt it was difficult to say, and their outlook would be dependent on the outcome of Brexit negotiations.

You can read the full Mobile Games Developer Trends Survey Winter 2016 report right here by signing up to the Pocket Gamer Business Network.(source:pocket gamer )