幫助你從自己的遊戲中賺錢的5大策略

作者:Dylan Moran

當你投入時間去創造,分銷並推廣一款遊戲時,你必須考慮如何從中賺到錢。如果你非常努力工作並且希望從遊戲開發中賺取生計,那麼下文便是你需要掌握的一些最佳遊戲盈利選擇。

1.付費遊戲

這是以固定價格事先將遊戲出售給玩家並從中獲取利益的最顯著選擇。你可以基於市場競爭對手,遊戲功能以及其它市場營銷元素去決定遊戲價格。例如一款街機iOS遊戲最低售價爲0.99美元,但RPG桌面遊戲卻可賣到20美元。而爲了瞭解自己的遊戲適合怎樣的定價,你需要進行深入的市場研究並遵循適當的市場標準。

爲了確保你能從遊戲中賺到足夠的錢,你需要投入足夠的時間於遊戲市場營銷中。只有最優秀的遊戲能夠做到收支相抵或獲取收益,雖然它們也需要一點點運氣元素。

2.遊戲內部購買

比起事先跟玩家收錢,你也可以提供免費遊戲下載並以一定的成本提供一些額外功能。這便是我們所熟悉的應用內部購買(IAP)。例如你可以通過向玩家收費而提供給他們額外關卡,讓他們能夠使用更厲害的武器或帶給他們更多燃料能夠更長久地遊戲。設計一個優秀的IAP也是一個極具挑戰性的任務。

這一系統的一大侷限便是你可能需要較少的遊戲下載才能確保IAP足夠有效。並且你也會發現只有少部分玩家會爲IAP花錢—-不管你的遊戲多受歡迎。所以如果有越多玩家玩你的遊戲,那麼玩家花錢遊戲的機率也會越高。

3.呈現廣告

這是被動收益的主要來源,即包含在遊戲中呈現第三方市場營銷者的廣告。許多公司提供了廣告門戶網站讓你能夠與一些公司簽訂呈現廣告的協議並讓他們能在你的遊戲中展示廣告,例如gamedev,LeadBolt等等。通過這種渠道所獲取的收益通常與你能夠爲遊戲吸引到的玩家數量成正比。這一系統是用戶友好型的:既容易執行又能幫你輕鬆追蹤到市場營銷者的總收益。

爲了能從這種盈利策略中獲取最大利益,你的遊戲市場營銷就必須足夠有效且遊戲必須足夠吸引人。如果你的遊戲理念足夠強大能夠進行病毒性傳播,你自然能夠輕鬆從廣告中賺取巨大利益。

game adverts(from haosou)

game adverts(from haosou)

4.提供社交分享道具

如果你的遊戲擁有豐富的社交功能,你便更有機會去吸引更廣泛的用戶。例如那些喜歡你的遊戲的用戶便會與朋友分享你的遊戲。而通過添加社交分享選擇,你將能讓玩家更輕鬆做到這點。

但這種做法在今天的遊戲中已經非常普遍了,所以該如何做才能將你的遊戲和其它遊戲區分開來呢?幾乎每一款遊戲都會在玩家到達一定里程碑時讓他們和朋友分享自己的成就的策略。但爲了和市場上的衆多遊戲區分,你可以嘗試各種不同的理念,如讓玩家與朋友分享自己在遊戲中獲得的獎勵,更多生命,禮物等等。

同樣地,你也可以嘗試創造朋友羣組並讓他們能夠以團隊爲單位進行遊戲。對於那些非專業玩家或不想參與其中的朋友,你也可以讓他們扮演旁觀者的角色。他們可以觀看遊戲的進行並通過猜測哪支團隊會贏而獲得額外獎勵。就像現實世界中的體育競猜一樣。關於獎勵,你可以提供額外的生命,更多點數或讓他們可以開啓一些付費功能或遊戲關卡。這麼做能夠鼓勵玩家更多地參與遊戲遊戲並去購買更復雜的關卡或更厲害的能量與朋友進行競爭。

5.視頻廣告

如今,視頻廣告比那些簡單的橫幅廣告更受歡迎。通常它們會在遊戲加載時出現在遊戲最開始階段。當然根據不同遊戲,它們也可以被放置在遊戲中的任何位置。你只需要確保這樣的廣告不會打擾到玩家遊戲便可。同時你需要確保這些廣告能從視覺上吸引玩家去點擊或至少願意完整地看完視頻。最理想的情況便是在遊戲期間到遊戲結束前去添加視頻廣告。

我們還有許多幫助你從遊戲中賺錢的方法。如你可以出售遊戲授權或在遊戲期間進行品牌推廣。而所有的這一切都取決於你的選擇。對你來說唯一重要的事便是清楚如何以及爲什麼你的玩家將爲你的遊戲掏腰包。

本文爲遊戲邦/gamerboom.com編譯,拒絕任何不保留版權的轉發,如需轉載請聯繫:遊戲邦

5 Best Monetizing Strategies for HTML5 Games

by Dylan Moran

When you have invested time in creating, distributing and promoting a game you must definitely consider earning some money from it. If you have worked hard and it’s your serious endeavour to make a living from game development, just read on to know about the best game monetizing options you have and choose your right approach.

1. Paid games

This is the most obvious choice for monetizing a game by selling it to your users for a fixed, up-front fee. The amount you charge can then depend on the market competition, features of the game and some other small marketing factors. For example, an arcade iOS title is sold for minimum $0.99, but the RPG-style desktop games can cost up to $20. But to know which price quotation is most suitable for your game, you need to do an in-depth market research and follow the market standards.

To make sure you earn a decent amount from your game, you need to invest some quality time in game marketing. Only the best games are able to break even or make profits but they still need luck for that.

2. In-game purchases

Instead of charging an upfront fee from the users to play your game, you can offer a free game download and offer additional features for some cost. This system is commonly known as the in-app purchases (IAPs). For example, you can charge a fee for the player to play the bonus levels, use better weapons, or add more fuel to play further. The designing of a concept for a good in-game purchase system is also a challenging task.

One of the limitations of this system is that you might need some minimum number of game downloads to make IAPs effective. And even after that only a small proportion of players are found to actually pay for IAPs, no matter how popular the game is. So the more users play your game, the higher are your chances for being paid.

3. Display adverts

This is mainly a source of passive income that involves showing adverts of third party marketers within your game play. Many companies offer advertising portals where you can sign up for display advertising and allow them to show adverts in your game, for example: gamedev, LeadBolt and more. The income received through this channel is usually proportional the number of players you are able to attract towards the game. You will get a percentage of the total earnings the marketers get through the players of your game. The complete system is user friendly: easy implementation and clear track of total earnings of the marketers.

In order for you to get the maximum benefits from this monetization strategy, your game marketing should be very strong and the game should also be very addictive, which is quiet challenging in itself. If your game idea is strong enough to go viral, you can easily make a lot of money out of adverts.

4. Offer Social Share items

If your game is rich in social features, you have better chances of attracting a wider audience towards the game. For example: a user who likes your game would definitely like to share it with his friends. And by having social share options, you make it easy for him to do so.

But that is very common in all games these days, so what differentiates your game from other games? Almost every game has a strategy to ask the players to share their game achievements with friends each time they meet a milestone. But to move a step ahead from crowd, you can try different ideas like, letting your players share their game rewards with friends, share their lives with friends, or if not share buy these items as a gift.

Similarly, try something like creating groups of friends and let them play in teams. For those friends who are not experts and not willing participate, can be the spectator. He can rather watch the game and win extra bonus by betting on the teams. Just like the real world sports betting, where spectators bet on some team and win a lottery. As a reward you can offer extra lives, more points or unlock some paid features/game levels. This would encourage the players to get more involved in the game and make purchases of difficult levels or powers to compete with their friends.

5. Video Adverts

Video ads have got more popular than simple banner ads these days. Commonly these are shown at the beginning of a game when it is loading. And further it can be added anywhere within the game as you find appropriate according to your game. Just need to be sure that it does not abruptly hinder the player’s game to annoy him. It should be very subtle, but visible enough to grab their attention to click or at least watch full video. It is ideal to add video adverts between the game sessions or when the game is over.

We have many options of earning money from your game. Like, you might also be interested in selling licenses or doing branding within the game play. It is totally up to your choice which strategy appeals to you more. The only thing that is important to understand is how and why you believe your players would spend money on games for you to make profits.(source:gamasutra