我們可以從《過馬路》的遊戲設計中學到什麼

作者:Jair McBain

Hipster Whale(總部位於墨爾本並獲得蘋果設計大獎的開發商)所開發的《過馬路》是非常值得關注的一款遊戲。上週這款遊戲實現了1億的下載量,所以我打算在此討論我們能夠從這款最成功手機遊戲之一身上學到的一些設計經驗。

簡單

簡單即是關鍵。如果一款遊戲的准入障礙很低,玩家可以無需任何線索便了解核心遊戲循環的話,遊戲的用戶體驗便會很棒。而《過馬路》便在遊戲的每個方面都呈現出了出色的清晰性與一致性,即不管是菜單設計,互動,簡單的一鍵式設計或用於控制玩家角色的滑動互動。

《過馬路》是一款在任何關卡都能提供給所有玩家遊戲挑戰與娛樂價值的遊戲—-不管玩家擁有怎樣的年齡,性別,種族,性取向等等。

crossy road(from gamasutra)

crossy road(from gamasutra)

低水平的摩擦

摩擦是描述玩家未能及時識別出遊戲核心體驗的概念。而《過馬路》便擁有非常低的摩擦率。玩家唯一可能遭遇延遲的情況有兩種,首先是在觀看視頻廣告的時候,而玩家可以通過觀看廣告獲得遊戲內部貨幣;其次是在玩家死亡與重新遊戲間0.5秒至1秒的加載時間。值得注意的是,只要這些行動一結束,玩家只需要按壓最多兩個按鍵便能夠重新回到遊戲中。

易用性

因爲擁有多種語言選擇,《過馬路》輕鬆進入了國際市場。很多遊戲都因爲語言障礙而很難接觸到更多玩家。再一次地,因爲這款遊戲的簡單及其出色的設計原則,作爲交流關鍵的語言也就不那麼必要了。甚至當我在玩韓語版的《過馬路》時(我根本看不懂韓語),我也能夠輕鬆理解遊戲規則,因爲遊戲具有非常簡單的行動提示。

競爭/良性互動

《過馬路》中唯一的競爭形式是體現在排行榜上。這是玩家能夠選擇忽視的一個功能—-如果他們覺得這對自己的遊戲體驗不重要的話。

有些人也認爲如果遊戲中擁有一些同步或異步競爭的話便能夠進一步提升用戶粘性。然而也有人認爲避免玩家間的直接競爭能夠有效地突顯遊戲的正面性,而無需依靠競爭態度或行動號召去發光發亮。

這並不是說《過馬路》不能提供給你有關朋友的成就進行比較。從設計角度看來,包括分數記錄等內容能夠進一步激勵玩家更努力遊戲而去超越朋友的分數,從而提高遊戲的用戶粘性。並且這也能成爲玩家之間的話題來源,這就像是免費的遊戲市場營銷,即玩家有可能將一些還未接觸過《過馬路》的人帶到遊戲中。

探索

儘管隨着玩家獲得越來越高的分數,遊戲世界中並不會再出現什麼新內容,但是如果玩家購買特定角色的話便會改變整體的視覺體驗。

舉個例子來說吧,如果玩家打開了“Dark Lord”這個角色,遊戲世界便會變成暗紅色,在你經過的時候所有樹都會被燒起來,而當你跳躍時角色後面便會跟着一道道火焰。儘管這種改變並不會改變玩家與遊戲的互動,但是全新的視覺體驗卻能夠培養玩家的發現精神並推動玩家去打開更多新角色。對於那些只能使用真錢才能開啓的角色,玩家便會期待遊戲體驗發生更大的變化,如Psy(遊戲邦注:有名的韓國歌手)這一角色。通過購買Psy這個角色,玩家便能夠獲得只有使用真錢才能得到的獨特體驗。

結論

沒有任何單一的遊戲體驗是完美的,開發者在利用創造性爲玩家創造正面體驗的同時也需要遵循可靠且有效的設計原則。說實話,《過馬路》正是因爲將巧妙的設計原則整合到遊戲體驗中才讓遊戲能夠獲得成功。這款遊戲非常尊重玩家的時間,從不會要求他們必須花錢才能繼續前進。它也提供給玩家不需要太費盡便能夠摸索清楚的遊戲環境,並且也未強迫所有玩家展開競爭。《過馬路》是關於小小遊戲體驗也能夠創造巨大的影響的例子,這也是世界各地的電子遊戲設計師能夠吸取靈感的出色例子。

本文爲遊戲邦/gamerboom.com編譯,拒絕任何不保留版權的轉發,如需轉載請聯繫:遊戲邦

What Design Lessons Can We Learn from Crossy Road?

by Jair McBain

Crossy Road, developed by Hipster Whale?—?Melbourne-based and winners of the Apple Design Award (among many other accolades)?—?is most definitely a game to take notice of. Having reached the significant milestone of 100 million downloads last week, I’d like to take a look at some lessons in design that we can learn from what is one of the most successful mobile games of the last few years.

Simplicity

Simplicity is key. If the barrier to entry is low and players can discern the core game loop without obvious language-based cues, the user experience is likely going to be a great one. Crossy Road displays clarity and consistency in all facets of the game, from menu design and interaction, to the simple one-touch or swipe interaction used to control the players block-like avatar.

Crossy Road is a game experience that offers the same challenges and entertainment value at all levels, to all players, regardless of age, gender, ethnicity, sexual orientation, or any other point of individual diversity.

Low Level of Friction

Friction is a concept that describes the delay of engagement with what players would consider to be the core experience of a game. Crossy Road has a very low frequency of this. The only points at which a player is delayed from engaging with the core play loop (i.e., crossing the road for as long as they can) are firstly, watching a video advertisement, which is an optional action players are rewarded for with in-game currency; and secondly, the 0.5-to-1 second loading time between player death and restart of play. It should be noted, though, that as soon as either of these actions are over, players are able to return to play with a maximum of two button presses, but in most cases only one.

Accessibility

With a plethora of language options available, Crossy Road has opened itself up to the global market. Too often a great game is prevented from reaching the highest number of players it can due to language barriers. Again, due to the simplicity of Crossy Road and it’s brilliant design practice, necessity for language to communicate key concepts is pretty much nil. Even playing the game in Korean?—?which I do not speak nor read?—?I can come to understand how to engage with almost no effort, simply due to the symbolic nature of the prompts for action.

Competition/ Positive Interaction

The only form of competition present in Crossy Road is by way of leaderboard position. This is a feature that the player can easily choose to ignore if it isn’t important to their individual game experience.

Some may argue that if there was synchronous or asynchronous competition (think a friend’s ghost present in many racing games), there could be more potential for engagement. However, it can also be argued that not allowing for direct competition between players is a move that allows the positive nature of the game to shine without being marred by competitive attitudes or calls to action.

This isn’t to say that Crossy Road doesn’t give you a friendly reminder of your friend’s achievements in comparison to your own by way of in-game markers. The inclusion of score markers from a design standpoint serves as a subtle call to action that may drive further engagement born from the desire to outscore a friend. As an aside, it also serves as a potential talking point amongst players, which doubles as a handy bit of free marketing for the game when you come across someone who may not have engaged with Crossy Road yet.

Exploration

While there isn’t much new going on in the world space as the player gets higher and higher scores, the purchase of certain characters may change the entire visual experience thematically.

For example, if the player were to unlock the ‘Dark Lord’ character, the world lighting will dim with a red tinge, trees will spontaneously burst into flame as you pass by, and the character will trail flames behind it as you hop. Although the change doesn’t change the way the player interacts with the game, the potential for a visually new experience seeks to foster discovery and drive players to unlock new characters, whether that be through real world or in-game currency. In the case of characters that can only be unlocked through real world currency, there is a certain level of expectation that the gameplay experience will change more, such is the case with characters like Psy, the Korean pop-star. By purchasing Psy as a playable character, the player is promised a unique experience that can only be had with the transaction of real world funds.

In Summary

No single game experience can be said to be perfect, but developers can certainly follow solid and established design practice while making use of a little creativity to ensure that they are providing a positive experience for their players. Put plainly, Crossy Road makes use of brilliant design practice bundled into one experience where it can shine. It respects the player’s time, and never demands they spend money to progress. It provides a positive environment that takes very little effort to navigate through, is globally relevant, and it doesn’t force competition on all of its players. Crossy Road is a great example of how big of an impact a small experience can make, and a great source of inspiration for video game designers the world over.(source:Gamasutra